Repurposing Power: Turn One High-Performing Blog Post into 5+ Traffic-Driving Assets (with Automation)

Creating valuable content is a cornerstone of any successful online strategy. But what if you could squeeze even more value out of the blog posts you’ve already invested in? The secret lies in repurposing! By transforming your high-performing blog posts into various formats, you can reach new audiences, strengthen your brand, and, most importantly, drive significantly more traffic to your website. This article will explore how to unlock the true potential of your existing content through repurposing, highlighting best practices and automation tools to streamline the process.

Why Repurpose Your Blog Content?

Repurposing isn’t just about being efficient; it’s about being strategic. Here’s why you should be turning your top blog posts into multiple assets:

• Reach a Wider Audience: Different people consume content in different ways. Some prefer reading, others watching videos, and still others listening to podcasts. Repurposing allows you to cater to a broader range of preferences.
• Boost SEO: Diversifying your content format can improve your search engine rankings. Search engines love rich media, and having a variety of content types associated with a topic signals authority and relevance.
• Reinforce Your Message: Repeated exposure to your core message in different formats helps solidify your brand in the minds of your audience.
• Save Time and Resources: Creating original content is time-consuming. Repurposing leverages the research and effort already invested in your existing blog posts.
• Improve Content Accessibility: Offering your content in different formats can make it more accessible to people with disabilities.

Best Blog Post Formats for Repurposing (and How to Automate Them)

Not all blog posts are created equal when it comes to repurposing. Focus on your top performers – the ones that already generate significant traffic and engagement. Here are some popular formats and how to automate their creation:

1. Video

Video is king! Turning a blog post into a video can drastically increase engagement and reach. Consider these video formats:

• Explainer Videos: Condense the key takeaways of your blog post into a short, visually engaging video.
• Screen Recordings: Demonstrate a process or tutorial outlined in your blog post.
• Talking Head Videos: Record yourself discussing the main points of the blog post.

Automation Tools:

• Pictory.ai: Automatically creates short videos from blog posts using AI. It generates visuals and scripts based on your text.
• Lumen5: Similar to Pictory.ai, Lumen5 helps you create engaging videos from your written content.
• Descript: An audio and video editing tool that allows you to easily edit videos by editing the transcript. Perfect for creating talking head videos from your blog post script.

2. Infographics

Infographics are visually appealing and easily shareable. They’re perfect for summarizing complex information in a concise and digestible format.

Automation Tools:

• Canva: A user-friendly design tool with pre-designed infographic templates. You can easily adapt these templates to visualize the data and insights from your blog post.
• Piktochart: Specifically designed for creating infographics, Piktochart offers a wide range of templates and customization options.
• Visme: A comprehensive visual content creation platform that includes infographic design tools.

3. Podcasts

Turn your blog post into an audio experience. You can read the post verbatim, expand on the key points, or interview someone related to the topic.

Automation Tools:

• Anchor.fm (Spotify for Podcasters): A free platform for creating and distributing podcasts. You can record directly within the platform or upload audio files.
• Descript: As mentioned earlier, Descript is great for editing audio. Use it to clean up your podcast recording and add intro/outro music.
• Murf.ai or Speechify: These tools can convert your blog post text into realistic-sounding speech for audio content. While not a replacement for a human voice, they can be useful for creating quick audio summaries.

4. Social Media Content

Break down your blog post into smaller snippets for social media. Create a series of tweets, Instagram carousels, or Facebook posts that highlight key takeaways.

Automation Tools:

• Buffer or Hootsuite: Schedule your social media posts in advance, ensuring consistent distribution of your repurposed content.
• Missinglettr: Automatically generates social media content from your blog posts and schedules them for you.
• MeetEdgar: Similar to Buffer and Hootsuite, but with a library feature that recycles your evergreen content to maximize its reach.

5. Ebooks or Guides

Combine multiple related blog posts into a comprehensive ebook or guide. This is a great way to offer more in-depth information to your audience and generate leads.

Automation Tools:

• Google Docs or Microsoft Word: For compiling and formatting your content.
• Canva: For designing your ebook cover and internal graphics.
• Designrr: A dedicated ebook creation tool that automatically formats your content and generates a professional-looking ebook.

Creating an Automated Repurposing Workflow

Repurposing can be time-consuming if done manually. Here’s a suggested workflow that incorporates automation:

1. Identify High-Performing Blog Posts: Use Google Analytics to identify posts with the most traffic, engagement, and conversions.
2. Choose a Repurposing Format: Based on the content of the post, select the most appropriate format (video, infographic, podcast, etc.).
3. Use Automation Tools: Leverage the tools mentioned above to streamline the content creation process.
4. Schedule and Distribute: Use social media scheduling tools to distribute your repurposed content across multiple channels.
5. Track Results: Monitor the performance of your repurposed content to identify what’s working and what’s not. Adjust your strategy accordingly.

Conclusion

Repurposing your high-performing blog posts is a powerful strategy for maximizing your content’s reach and impact. By leveraging automation tools and implementing a well-defined workflow, you can efficiently transform your existing content into multiple traffic-driving assets. Start today and unlock the full potential of your blog!