Sendinblue has evolved! Now known as Brevo, the platform has undergone significant updates, offering enhanced features and a refreshed user interface. This guide provides a comprehensive walkthrough of the migration process, helping you seamlessly transition your existing Sendinblue account to Brevo and leverage its new capabilities for improved marketing performance.

Why the Change to Brevo?

The rebranding to Brevo represents more than just a name change. It signifies a commitment to providing a more comprehensive and integrated CRM suite. The platform aims to consolidate marketing, sales, and customer support tools into a single, user-friendly interface, empowering businesses to manage their customer relationships more effectively. This evolution offers enhanced automation, better data insights, and a more unified approach to customer engagement.

Step-by-Step Migration Guide: Sendinblue to Brevo

Fortunately, migrating from Sendinblue to Brevo is designed to be a straightforward process. Here’s a detailed guide to help you through each stage:

Step 1: Preparation is Key

Before initiating the migration, it’s crucial to take inventory of your existing Sendinblue account. This includes:

• Contacts: Ensure your contact lists are clean and segmented appropriately. Consider exporting your lists as CSV files as a backup.
• Email Templates: Review your email templates and note any custom coding or designs.
• Automation Workflows: Document your automation workflows, including trigger events, conditions, and actions.
• Transactional Emails: Identify your transactional email setups (e.g., order confirmations, password resets).
• Integrations: List all existing integrations with other platforms (e.g., Shopify, WordPress).

Step 2: Understanding the Automatic Migration Process

In most cases, the core migration is handled automatically by Brevo. You might not need to initiate anything manually. Watch for announcements and in-app notifications from Sendinblue/Brevo regarding the schedule of your account’s migration. These notifications will guide you through any required actions.

Step 3: Post-Migration Verification

After the migration is complete, meticulously review the following aspects of your Brevo account:

• Contact Lists: Verify that all your contact lists have been migrated accurately. Check for any data discrepancies.
• Email Templates: Ensure your email templates are rendering correctly and that all links and images are functional.
• Automation Workflows: Test your automation workflows thoroughly to confirm they are triggered and executed as expected. Pay close attention to any conditions or filters.
• Transactional Emails: Send test transactional emails to verify their deliverability and content.
• Integrations: Reconnect your integrations with other platforms and ensure data is syncing correctly. You may need to update API keys or authorization settings.

Step 4: Exploring the New Brevo Interface and Features

Familiarize yourself with the redesigned Brevo interface. Key areas to explore include:

• Dashboard: Review the new dashboard layout and customizable widgets for tracking key metrics.
• CRM: Explore the integrated CRM features for managing customer interactions and sales pipelines.
• Marketing Automation: Dive deeper into the enhanced marketing automation capabilities, including improved workflow design and segmentation options.
• Conversations: Investigate the “Conversations” feature for managing live chat and customer support interactions.

What’s New in Brevo: Key Feature Highlights

Brevo offers a range of exciting new features and enhancements compared to Sendinblue:

Enhanced CRM Capabilities

Brevo’s integrated CRM allows you to manage your customer relationships more effectively, tracking interactions, managing deals, and centralizing customer data.

Improved Marketing Automation

The marketing automation features have been refined, offering more flexibility and control over your workflows. You can now create more complex and personalized automation sequences.

“Conversations” Feature: Live Chat and Customer Support

The “Conversations” feature enables you to engage with customers in real-time through live chat, providing instant support and building stronger relationships.

More Robust Reporting and Analytics

Brevo provides more detailed reporting and analytics, giving you deeper insights into your marketing performance and customer behavior.

Troubleshooting Common Migration Issues

While the migration process is generally smooth, you might encounter some common issues. Here are some troubleshooting tips:

Issue: Missing Contacts

Solution: First, check if the contacts were imported into a different list. If not, verify that the CSV file you used for importing was properly formatted. Contact Brevo support for further assistance.

Issue: Email Templates Not Rendering Correctly

Solution: Review the HTML code of your email templates. Ensure that all images are properly linked and that the code is compatible with Brevo’s rendering engine. Consider using Brevo’s template editor to rebuild the template.

Issue: Automation Workflows Not Functioning

Solution: Double-check the trigger events, conditions, and actions in your automation workflows. Ensure that all settings are configured correctly. Test the workflow thoroughly to identify any errors.

Issue: Integration Problems

Solution: Reconnect your integrations and verify that your API keys are still valid. Consult Brevo’s documentation or contact support for assistance with specific integrations.

Leveraging Brevo for Improved Marketing Results

Once you’ve successfully migrated to Brevo, you can start leveraging its enhanced features to improve your marketing results:

• Personalize Your Email Marketing: Use Brevo’s advanced segmentation and personalization features to deliver more relevant and engaging email campaigns.
• Automate Your Marketing Processes: Automate repetitive tasks and nurture leads with Brevo’s powerful marketing automation capabilities.
• Improve Customer Engagement: Engage with customers in real-time through the “Conversations” feature and build stronger relationships.
• Track Your Performance: Monitor your marketing performance with Brevo’s comprehensive reporting and analytics, and make data-driven decisions.

Conclusion

Migrating from Sendinblue to Brevo is a strategic move that can unlock new opportunities for your business. By following this guide and exploring the new features, you can seamlessly transition your account and leverage Brevo’s powerful CRM and marketing tools to achieve improved marketing results and stronger customer relationships. Embrace the change and unlock the full potential of Brevo for your business success.